Sadia

Sadia

Sadia

Sadia S.A. is one of Brazil's leading food processing companies and the country's top producer in a number of food categories, including domestic poultry and pork, and poultry exports--the company ships to more than 50 countries worldwide, and counts among its customers such food chains as Arby's, McDonald's, and others. It is also one of the largest poultry brands in the Middle East, for which it operates special Halal-certified slaughterhouses in Brazil. Altogether, exports represented 42 percent of Sadia's nearly R 4.7 billion ($1.2 billion) in revenues in 2002. Sadia is a vertically integrated food producer, forming long-term and exclusive contracts with more than 9,000 Brazilian farmer-suppliers. The company operates 12 production plants throughout Brazil, processing more than 850,000 tons of poultry and 350,000 tons of pork each year, as well as pasta, margarine, and dessert and dairy products, the latter under the Miss Daisy brand. Since the 1990s, Sadia has emphasized a transition toward value-added processed foods, including frankfurters, sausages, and its own lines of ready-cook meals. Sadia (the name means "Healthy" in Portuguese) is listed on the Brazil stock exchange and trades its ADRs on the New York Stock exchange as well. The company remains controlled by the founding Fontana family, represented by Chairman Luiz F. Furlan and CEO Walter Fontana Filho.


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