Since its establishment in 1973, PINAR has positioned itself as a leading brand in the food industry and offers select products for those discerning consumers who are looking for the highest quality. Over the years, it has produced an extensive range of products to meet growing consumer demand in the dairy, meat and soft drink sectors. The company closely follows global trends in line with its spectrum of products to maintain its leading market position. In Turkey the PINAR name is known for its innovation in introducing new products to the market.

The parent, Yaşar Holding Food and Beverage Group, operates with over five thousand employees and incorporates the companies of PINAR Dairy, PINAR Meat, Yaşar Integrated Marketing, Çamlı Animal Food and Livestock, PINAR Water and PINAR Food.

In these increasingly competitive times, it is recognized that all companies need to establish strong brands, offer consumers their preferred product choice, generate sustainable profits and open up to international markets.

However at PINAR, priority has been given to focusing on the needs of the consumer and building confidence in the uncompromising quality of the products. Since the start, the ethos has always been to introduce the products as a source of health, taste and innovation. Generations have grown up over the years identifying the PINAR name under the Spring of Life concept. As this Spring has emerged, grown and developed, so too have the three elements of health, taste and innovation, which have stayed at its core.

PINAR has been the first brand in Turkey to focus on the health benefits associated with milk and dairy products. As the variety of products has increased over the years, the company has stayed true to its core values. Now as it becomes a leading regional player, PINAR sees its key sector products in dairy, meat and water, being selected as the consumers’ preferred brand, not just in the domestic market, but also in a range of countries worldwide. The trust in the PINAR name has now spread beyond Turkey’s borders to a wider range of destinations, including Germany and countries in the Middle East and Turkic Republics.

One of the most important criteria of a successful brand is being able to maintain the consistency of the brand identity and to reflect its shared brand values, especially as a company branches out into new activities and looks to diversify into a new range of products. Initially PINAR emerged as a strong brand in the milk and dairy sector. However over time the company has also realized a wide range of accomplishments in other areas of the food industry in Turkey. These achievements include the development of the first healthy long-life milk, the first ready-to-serve mayonnaise, the first cream cheese, the first frozen meat products, the first packaged turkey products and the first non-returnable bottled drinking water. PINAR has always paid the utmost attention to ensure that each item in its wide product range conforms to the PINAR image, as well as enhancing and preserving the brand in its entirety.

Now PINAR is recognized for its brand, as the most trusted and highly rated for consumer satisfaction within the dairy, water and meat sectors. PINAR also represents Turkey in positioning Turkish products abroad, and participates in the Turquality Project, which has been developed by the Turkish Undersecretariat of Foreign Trade and the Turkish Exporters’ Assembly and Exporters’ Association, to enrich the image of Turkish products globally and to introduce high quality Turkish products to the world stage.

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