Galaxy (sold as Dove in many countries worldwide and especially Continental Europe) is a brand of milk chocolate, made and marketed by Mars, Incorporated, and first manufactured in the United Kingdom in 1960. Galaxy is sold in the United Kingdom, Ireland, the Middle East, Morocco, India, Pakistan, Egypt and New Zealand. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.
The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.
A 2013 British television advertisement for Galaxy featured a computer-generated image of Audrey Hepburn, which was created by CGI firm Framestore in London. The commercial debuted in the UK in February 2013